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Know the Science: The Facts About Health News Stories

Is It Real Online News? Or Just Advertising?

FTC headline: Fake News Sites Promote Bogus Weight Loss Benefits of Acai Berry Supplements

In April 2011, the Federal Trade Commission warned the public about fake online news sites promoting an acai berry “weight-loss” product.

On a typical fake “news” site, a story described an investigation in which a reporter used the product for several weeks, with “dramatic” results. The site looked real, but it was actually an advertisement. Everything was fake: there was no reporter, no news organization, and no investigation. The only real things were the links to a sales site that appeared in the story and elsewhere on the Web page.

Which of the following do you think may be an indication that a “news” site is fake? (Check all that apply.)